Case Study: How a Local Dog Walking Business 10x’d Instagram Reach with Strategic Digital Marketing
Client: Ruffing It – Outdoor Dog Hikes
Service Provided: Social Media Strategy + Reels Optimization
Industry: Pet Services, Local Business
Focus: Instagram Marketing & Content Creation
Meet Gail: The Heart Behind Ruffing It
Ruffing It is no ordinary dog walking business. Led by Gail, it offers half-day dog adventures that include enriching walks, brain games, leash training, and a whole lot of tail wags. Gail had just launched her Instagram page and was beginning to explore short-form video to promote her business and connect with her local community.
Her early reels were getting about 300 views and 30 likes. Not bad—but she knew there was room for growth. That's when she turned to Shakti Studios for help.
The Challenge: Great Service, Low Visibility
Despite her clear brand and meaningful service, Gail’s content wasn’t reaching the right audience. Her reels lacked the strategic hooks and formatting needed to grab attention and work with—not against—the Instagram algorithm.
She wanted more visibility to attract aligned clients and needed a simple, effective way to build her online presence without losing the soul of her brand.
The Shakti Studios Solution: Visual hooks, SEO Strategy & Content Systems
At Shakti Studios, we believe the right tweaks can make all the difference. We took one of Gail’s reels and made strategic adjustments using social media marketing best practices that dramatically increased her reach and engagement:
Created a visual and verbal hook within the first 3 seconds to stop the scroll and draw in dog-loving viewers.
Wrote a caption using SEO principles, so her content showed up when dream clients searched for dog walking or enrichment-based care in her area.
The Results: 10x the Views + 50 New Followers
That one reel?
It hit 3,000+ views, over 120 likes, and brought in 50+ new followers within days.
That’s a 10x boost in reach—with just one optimized piece of content.
Just as important, Gail left our session with a better understanding of:
How to use hooks to keep viewers engaged
How to write captions that drive discovery and connect with values
Client Takeaway: Visible, Valuable, and Growing
At Shakti Studios, we don’t just edit content—we empower business owners with the strategy and systems they need to grow with ease. Gail now has the knowledge and confidence to attract dog parents who truly value the one-on-one attention Ruffing It provides.